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I'm Joana Vieira, a Brand Strategist + Designer
building a world based on opportunity, representation and wonder 🦄 🌈



WHAT'S NEW!



PROJECTS



ARTICLES



Branding and the Power of Meaning



This is me making a case for Meaning and its importance within a Brand. I also make an introduction to Branding, its role and context in History. Hope you find this useful and not a great deal of nonsense.


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A Brand Discovery Framework



This is a framework for people that wants to start strategically positioning their company. It includes a brand discovery exercise that will make you understand your customers and your company.


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Interested in my work?



I would love to hear from you!



joanabeco@gmail.com​



Copyright © 2023 Joana Vieira