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CRAY
ACADEMY



A space for the curious owls in seek of knowledge.
Beak the words. Chew on thoughts.



WORDS OF WISDOM



DESIGN EDITION





BOOK SHELF



FIRST SECTION





Books, books, books. Our hardcover, paperback or digital friends and teachers. This is the section where you might want to go if you want to learn more about the subjects of Design and Branding.






Change By Design



tim brown



IDEO's principles packed in the passioned and thoughtful words of Tim Brown. The company's CEO.



The Brand Flip



MARTY NEUMEIER



Distilled, juicy insight about companies and their customers. Reading it once is not enough and please, mind the (Brand) Gap.



Designing Brand Identity



alina wheeler



A simple to read Branding Bible and a must-have. Something to have in your shelf for you to keep going back.



The Idea Books



STeven H, Gail A



Two idea books covering the fundamentals of graphic design and typographic design through the work of 50 masters.



Logo Modernism



Jens Müller



A library of logos from 1940 to1980. It's an heavy, big book that will inspire and make your creative juices pump.



WORDS OF WISDOM



BUSINESS & LIFE EDITION





BOOK SHELF



SECOND SECTION





Everything is connected and once you open yourself to that idea, you'll start to see links between all the subjects subjects. Be open and curious, explore the world and keep that hunger alive.






Delivering Happiness



Tony hsieh



Zappos' CEO autobiography filled with company - customer relationship insights and company culture gold.



In The Company Of Women



Grace Bonney



A celebration and record of over 100 creative women. It's meant to empower us and just state "we are here, being awesome".



Atlas Obscura



Joshua F, Dylan T, Ella M



This is a guide to explore the world's most hidden and curious gems. Pick up this book and just go, be Lara Croft.



Building Stories



Chris ware



A precious treasure box filled with heartfelt graphic novels and understanding of the human emotion and connection.



Drive



Daniel H. Pink



An science based essay on the human motivation and the limitation of "carrot" rewards in companies.



PEOPLE TO



LEARN FROM





Debbie Millman



Debbie showed me the power of saying "I don't know" and that it is ok to admit that I'm vulnerable and know very little about so much. She opened my mind to a vast world of knowledge and made me a richer, more curious, more passionate and attentive person.

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She's an author, educator, artist, designer, brand strategist and host of the podcast Design Matters.



Marty Neumeier



Marty taught me how to take big, complex ideas and make them easy to understand. He showed me that I have to find the idea's essence in order to understand the bigger picture and be able to compact it. With this, he made me understand strategy and the company - customer relationship.

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He's an author and the director of transformation at Liquid Agency.



Dieter Rams



Dieter showed me how design can be clear, honest, and also be used to offer a quieter life and mind. He engraved in me the idea that design shouldn't dominate people. Instead, it should help them. That it is an opportunity to involve the consumer with the product a nurture a life-long relationship between them.

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He's an industrial designer and a former educator.



Chris Do



Chris taught me that I should create value and give it to the world without any expectations. He made me more respectful of my own skills, more disciplined and opened up my world to the world of business and strategy with José Caballer.

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He's the founder and CEO of Blind and The Futur.



Paula Scher



Paula made me see identity design as a living and breathing language, transversal to all media. She reminds me to cherish my relationships, to be astute with my available resources and tools, and to be a constant vigilant for recognizing patterns that life might throw at me.

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She's a graphic designer, painter, educator, and partner at Pentagram.



Michael Bierut



Michael stirred my wonder and fascination for graphic design with his. He taught me that be deciding to be interested in as many things as possible, I'll become a better designer. Michael also reminds me that I don't design for myself or my boss. I design for the ones that my design touches.

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He's an educator, graphic designer, and partner at Pentagram.



Alina Wheeler



Alina made me appreciate clarity and value simple, good communication. She taught me that information should be accessible for everyone and that processes help people to be braver and more courageous towards change.

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She's an author, a process coach and a strategic imagination advocate.



Brian Collins



Brian made me better understand the potential of joining minds. He is excited for a better, alternative future and immensely curious about the endless possibilities in it. He taught me that loving and embracing all parts of each person is the foundation for a strong team and powerful collaboration.

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He's a designer, creative director, educator and founder of COLLINS.



Mariana Ribas



Mariana made me care about the world's history and context in order to better understand it. She taught me how to put myself in someone else's shoes and become more sensible to others past, context, beliefs, ideas, emotions, etc. She made me a better person.

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She's an activist for the human rights, jurist, athlete, and my partner in life.


Copyright © 2018 Joana Vieira

YAS QUEEN